Muller Advisory Group
A specialized, operator-led advisory firm.
We help European food, beverage, wine, spirits and hospitality brands enter, establish and grow in the United States and Canada.
The firm
A transatlantic perspective grounded in execution.
Muller Advisory Group is a specialized North American market-entry and commercial-development advisory firm. Established in New York in 2020, the firm supports selected European brands through a direct, practical and sector-specific approach.
MAG structures strategy, develops commercial routes, represents the brand’s priorities locally and coordinates qualified external specialists where the engagement requires them.
Founder
Sébastien Muller
Sébastien Muller brings over a decade of operating experience in New York and a transatlantic perspective between France and the United States. MAG applies that practical lens to market entry, commercial development and local execution.
That experience informs a practical understanding of suppliers, operations, local commercial expectations and the work required between European ambition and credible North American execution.
North America
Make the next market move deliberate.
Tell us where your brand stands today and what you want to achieve in the United States, Canada or both.