Muller Advisory Group
Global curation, led by an operator.
MAG turns professional buyer needs into global sourcing missions and qualifies brands and producers for commercial fit.
The firm
A transatlantic perspective grounded in execution.
Muller Advisory Group is a selective, human-led global B2B sourcing portal. Established in New York in 2020, MAG turns buyer mandates into field research and qualifies products against target-market realities.
MAG acts as curator and gatekeeper between buyers, brands and producers. Technology supports the analysis; selection and introductions remain MAG decisions.
Founder
Sébastien Muller
Sébastien Muller brings over a decade of operating experience in New York and a transatlantic perspective between France and the United States. MAG applies that practical lens to market entry, commercial development and local execution.
That experience informs a practical understanding of suppliers, operations, local commercial expectations and the work required between European ambition and credible North American execution.
North America
Make the next market move deliberate.
Tell us where your brand stands today and what you want to achieve in the United States, Canada or both.